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The first interaction room in the metaverse
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One of the innovative pillars for the launch of the New 500e in the US
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“Tech it easy” philosophy
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Collaboration with Free2move to offer mobility services
The FIAT brand came back to the Consumer Electronics Show (CES) in Las Vegas, the world’s most influential high-tech event, with two major exhibits starring the New 500 electric, the tip of the spear of the Brand’s electrification strategy.
Is the world stage for innovation and the ideal setting for FIAT to promotes “tech it easy” approach that is accessible to everyone by offering simple and intuitive technology.
FIAT showed to the public for the first time the world’s first metaverse-powered showroom: the FIAT Metaverse Store. This revolution is accessible, thanks to the partnership with Microsoft and Touchcast, recreating the feel of a showroom from home.
Driving change in North America
At the Los Angeles Autoshow 2022, FIAT officially announced the launch of the new Fiat 500e in North America in the first quarter of 2024 and the FIAT Metaverse Store will be one of the key innovative pillars for launching the FIAT electric icon in the US.
FIAT’s objective is to reinvent the customer journey in the United States, reversing the paradigm where, as an alternative to going to a dealer showroom, it brings the buying experience straight into their homes.
The Brand is even closer to its customers, who can interact with and receive all the requested explanations wherever they decide to go or to be.
As leader of urban mobility, the aim is to lead also in this new space, going to customers while maintaining a human connection thanks to the FIAT Product Genius, an always available expert in creating a tailor-made journey.
FIAT is really stepping into its role of innovator, building on its success in Europe in order to experiment and trailblaze new pathways in North America, using its flagship and most popular vehicle ever to drive change towards electric, renewing its commitment to taking customers into the future of mobility…again.
FIAT Metaverse Store, a revolution in customer experience
Launched last December in Italy, the FIAT Metaverse Store makes the Brand a leader in offering an immersive, simple, and human-driven brand experience. Inside, customers will be able to discover, configure, and even purchase the New 500 La Prima by Bocelli, experiencing the feel of a showroom with the help of the FIAT Product Genius, a real person ready to answer any questions. The entire New 500 line-up, additional models and markets can be found in the metaverse-powered showroom during 2023.
Is a user-friendly and accessible to all technology, in fact it does not require a virtual reality (VR) headset or expensive hardware.
FIAT and Free2move together for more sustainable urban mobility
A collaboration, between FIAT and Free2move, stemming from a common goal: to build an increasingly sustainable urban mobility ecosystem as part of their mission to make EVs more accessible. The two brands are working on a unique value proposition that goes beyond rental, car sharing, and subscription. The customers will be able to enjoy a 360° Free2move experience through a Fiat car for a few minutes, several days or even months. This offer allows customers to tailor their rental contracts and associated services based on usage with a single invoice, directly from a dedicated APP.
